FINDING MAJOR DONORS
JUST GOT EASIER WITH
MDM MID/MAJOR Cultivation
ENORMOUS GIVING POTENTIAL LIES HIDDEN IN YOUR DONOR FILE.
WE’LL HELP YOU FIND IT.
Research shows that middle donors often have the potential to give more often and at greater giving levels. They’re also most likely to become future major donors.
The best news is they already know who you are. But without a way to analyze their giving behavior and lifestyle patterns, you might miss them.
We’ll find these donors and deliver a series of timely and inspiring personal communications to win their hearts and promote major levels of giving.
we major in finding major donors
We extract and analyze your current donor file to identify mid-level donors with a higher giving potential.
We built a model using 35 external variables—age, wealth, charitable giving history, location—to validate their giving potential.
This model is used to rank high-potential donors and segment them into tiers for a series of strategic touches.
We then launch a series of specific campaigns to each tier—handwritten notes, calls from gift officers, extraordinary asks, special invites, etc.
Combining direct mail, digital and contacts from your team, we will inspire your donors to commit to becoming regular, sustaining supporters.
Here’s what to expect with MDM Mid/Major
Never underestimate the value of a personalized letter. We’ll send a heartfelt handwritten note expressing your appreciation to a targeted list of donors.
Our proven strategy identifies your highest-potential donors and provides a list so your mid-major gift officers can personally contact your future major donors.
Your lift strategy will include periodic appeals to mid-level donors designed to recognize their ongoing support and inspire them to higher giving levels.
Engaging with donors through surveys offers great insight into how they see your Mission, why they love your Mission and, most importantly, how loyal they are to your cause.
donor Connection Surveys
One of the best kept secrets in
fundraising is now yours
Connecting donor motivations to predictable, major giving patterns will deepen their commitment and accelerate your growth.
