Multi-Channel Campaigns

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Think of the various marketing channels as opportunities to reach a unique portion of your market.  Some people will never respond to radio, but will respond to mail and newspaper inserts.  Likewise, you can reach some by radio that you won’t reach otherwise.

Of course there is plenty of overlap between the media and you will reach many people more than once.

When the message carries a familiar theme and graphical presentation, the power of one media supports the other and the sum of the results is greater than the individual parts.

Our job at Milwaukee Direct, is to rank the reach and power of the various media options in your market and divide your marketing investment accordingly.  We then design a message suitable for each media with the consistent theme and make it happen, on time and on budget.

Without such a plan you could spend too much, grow to slow, and acquire the wrong kind of donors

The various marketing services we provide include

  • Direct Mail
  • Web Design
  • Search Engine Optimization/Marketing
  • Email Marketing
  • Mobile Marketing
  • Branding
  • Online Advertising
  • Outdoor Advertising
  • Television and Radio Advertising
  • Newspaper Advertising and Inserts
  • Social Media Marketing and Strategy
  • Online Video creation and production
  • Blog Content
  • Press Releases and Public Relations
  • Mailing list Procurement