Communicating With Your Donors
Effective donor communication is the expression of your Mission’s vision. When you share your passion, others feel it, and become friends who want to help you succeed.
For best results, communicate your vision
through a variety of marketing channels.
DIRECT MAIL APPEALS
Direct mail is still the most effective communications method for fund appeals. It currently generates the best results and deserves the highest investment of the budget.
Newsletters declare results and say “Thanks!” in a dozen ways. Colorful pictures and stories inform and educate donors more than most appeals can.
Quickly inform and involve donors with news, urgent needs and events. Follow up a mail appeal and see increased income. Attach a video and show your donor what is going on.
Donors may rarely visit your Mission, but they can visit your website and experience the events of your Mission in a video. Viewers can see and feel the story they read about in your appeal. The video story can be viewed on mobile phones, passed on by email or shared with friends through social media.
New donors typically visit your website before giving. Current donors want to see the results of their gifts. Show them with pictures, stories and testimonials.
Use our team for discussion on thought-provoking content.
Interact with your donors through social media to build connections. Involve them on a day to day basis and see your “fans” tell their friends about your mission.
PRESS RELEASES & PUBLIC RELATIONS
Use the press to increase your visibility through the year. We supply press releases at a moment’s notice to establish you as the expert for your cause in your community.
Middle & Major Level Donor Cultivation
Our CRE qualified staff provide on-site training and coaching for your staff to understand the ways large donors can invest themselves in your Mission. Discover those donors worth your personal attention and those deserving a phone call or special series of mailings. We’ll do the heavy lifting to free you for the most productive tasks.